A 7/8 second looping animation for website and social media for ALL DRESSED UP, a salad dressing company. The client wanted to exaggerate the USPs of her growing brand (squeezey bottles, and dressings that aren’t just for salads). I thought traditional animation principals of squash and stretch were perfect for this piece and focused on making something short and playful with lots of motion and a mix of keyframe and frame-by-frame animation.
You can see the client miro board below alongside some drawings and early roughs and animatics. The concept of the animation never veered too far from the original idea however you can see some development below with notes - mainly timing and the way that the bottle squeezed. The final website version was paired down slightly.
Linework Version One – The final animation was slowed down slightly
First Animation Test/Initial Idea. The way the bottle squeezed was changed to be more reflective of the product.
Second Animatic. Here, I changed the way the bottle squeezed.